Generating new, profitable accounts requires preparation and strategy, like any business venture.
From researching potential clients to developing a comprehensive service plan, taking action in the proper order makes all the difference.
But what are the most effective tactics for getting commercial lawn accounts? And what can you do to ensure success?
Unfortunately, there’s no one-size-fits-all solution. A business’s needs and preferences differ, which is why strategies must be tailored accordingly.
Luckily, there are a few strategies you can follow to get you started in the right direction.
Listed below are six tips to help you attract more commercial lawn accounts to your business:
Residential vs. Commercial Accounts
Before you start marketing to commercial lawn care accounts, it’s important to understand the differences between residential and commercial customers.
Listed below is a brief explanation of each:
Put simply, residential accounts are those belonging to individuals and families. The scope of work usually consists of regular mowing, landscaping and occasional clean-ups.
Generally, residential lawn care accounts are less expensive and require less effort than commercial lawn care accounts. Residential accounts, however, can still be very profitable if properly managed.
Commercial accounts, on the other hand, belong to businesses or organizations. Their needs are often more complex and require specialized equipment and skills.
Due to their larger size and complexity, commercial lawn care services also require more equipment and staff than residential services. As such, the costs associated with commercial services are much higher than those of residential ones.
At Landscape Marketing Hero, we understand the importance of finding and retaining high-quality customers.
That’s why we specialize in developing comprehensive marketing plans that generate more leads, attract new customers and grow your business.
Contact us today to learn more about our commercial lawn care marketing services. Our team is happy to discuss your needs and create a marketing plan to help you reach your goals.
How to Get Commercial Lawn Accounts and Landscaping Contracts?
Securing commercial lawn care and landscaping contracts isn’t easy. In fact, it can often be a daunting process that requires a lot of hard work, dedication and patience.
However, with the right marketing strategies, your chances of success can be increased, as will the attention of potential clients.
To help you get started, here are a few tips for getting commercial lawn care and landscaping contracts:
Ask for It
When it comes to getting commercial lawn care and landscaping contracts, it pays to be proactive.
To increase your chances of success, don’t be afraid to reach out directly to potential clients.
Email, direct mail and even cold calls offer excellent opportunities to introduce yourself, explain your services, and present your offer. You may also consider walking into businesses in your area and introducing yourself as a potential lawn care provider.
This can be an effective way to make connections and get yourself noticed. Additionally, established business owners will respond better if you make an effort to meet face-to-face.
While making this kind effort, remember to have everything you need on hand to make a great first impression. This includes your business cards, brochures advertising your services, pricing details, and other materials demonstrating your experience.
By taking a proactive approach, your message will be spread efficiently without having to spend a fortune on advertising.
When starting out, you might be tempted to try and reach as many potential customers as possible. However, there are better approaches than this.
Instead, focus on marketing locally. You can create a more targeted marketing plan for your business by targeting those in your immediate area. This will also help reduce your costs as you won’t have to pay for expensive advertising or printing materials.
To get started, introduce yourself to neighbors, business owners and locals who may benefit from your services. During your interaction, make sure you communicate the value of your services and why hiring a professional is essential.
If you feel uncomfortable doing in-person networking, look for local Facebook groups or other online communities you can join. Online forums, groups and directories are great resources for finding potential customers.
Finally, remember to utilize word-of-mouth marketing. Client feedback is a powerful form of advertising that can help establish your business in the community.
You can develop a strong network for your new business by taking these steps. In the long run, this will be very helpful to the company’s success.
Visit Networking Groups
Like any business, networking is key to finding new customers. Homeowners Association (HOA) meetings, local business groups and Chamber of Commerce meetings are all great places to connect and spread the word about your business.
Furthermore, getting to know government representatives or neighborhood leaders can be a beneficial way to build relationships and get the word out about your services.
This is because these people influence the area and can help spread the word about your business. They may also have insight into upcoming projects that require your services.
Leverage Your LinkedIn Profile
LinkedIn is a powerful tool that can help you to connect with people in your field and build relationships. To maximize your reach, ensure your profile is up to date and showcases the services you provide.
You can also join LinkedIn groups for professionals in your industry as well as local business networks. This will help you connect with people who may need your services and stay informed of potential opportunities.
You can also post relevant and helpful content on LinkedIn to increase your visibility. This will help to position yourself as an expert in your field and even attract potential clients.
Create a Professional Looking Website
Once you have built a strong network, you should build a website informing potential clients about your services.
Your website should include your professional experience, qualifications and contact details. Including a portfolio of your previous work, contact information and any testimonials from clients is also essential.
By creating a website, clients can contact you and access your services more efficiently. Additionally, having a web presence will help to boost your reputation as an expert in your field.
If you need help creating a website or don’t have the time, feel free to seek help from a professional. Working with an expert ensures that your website looks great, is user-friendly and effectively showcases your services.
Build Relationships (with Other Contractors)
As a contractor, you must network with other professionals in your industry. Doing so will open up opportunities to collaborate on projects and help make finding work easier.
Networking also makes subcontracting a more viable option. By subcontracting with other contractors, you can provide your services to larger companies without assuming full responsibility.
Subcontracting with other professionals is a great way to build relationships and gain valuable contacts. This can be especially beneficial if you are just starting out and trying to build a portfolio. Not to mention, subcontracting can be a great way to earn additional income.
You can become a more informed professional and gain valuable insight by exchanging ideas, resources and advice. Networking with other professionals can also help you learn new skills and stay ahead of the competition. This could help you find better job opportunities in the future.
At Landscape Marketing Hero, we recognize the importance of marketing yourself and building relationships with other professionals.
Whether you’re new to the field or an experienced professional, we have the tools and advice to help you succeed.
To learn more about our services, contact us today. Together, we can create a customized strategy to ensure you easily acquire commercial lawn accounts.