Flyer distribution is an effective marketing tool that can help businesses reach a large audience with minimal effort. Crafted to reach your target audience, flyers can be customized to generate quality leads, promote services, and increase brand awareness.
But will it work for your lawn care business?
Lawn mowing flyers, when designed correctly, can be a powerful marketing tool to grow your lawn care business. Promoting your services, deals and contact information, lawn care flyers provide customers with the necessary information to choose your business.
But how can you ensure that your lawn mowing flyer will stand out amongst the rest?
Continue reading to find out.
How Effective is a Flyer for A Lawn Mowing Business?
Advertisement effectiveness relies on how you market to your intended audience. That being said, it’s important to understand that not every flyer guarantees new business.
From the headline to the call-to-action, every element should be carefully considered to maximize its effectiveness. More specifically, if done correctly, traditional marketing still works.
Here, we’ll discuss everything you need to know about creating a lawn mowing flyer that grabs attention and generates success.
We cover all of this and more, but first, click here to claim Landscape Marketing Hero’s FREE growth map called The Hero’s Journey: A Guide to Growing.
A Great Lawn Mowing Flyer Consists of:
Although creating a flyer alone seems like enough, great lawn care service flyers require a few extra steps. To ensure your flyer is effective, consider incorporating the following key components into your design:
When you’re designing a flyer for your lawn mowing business, your headline is key. After all, it’s the first thing that potential customers will see. So, what makes a great headline?
A great headline is one that is clear, concise, and to the point. It should grab the reader’s attention and make them want to learn more about your business. Examples of great headlines include:
- We Mow So You Don’t Have To
- No Lawnmower? No Problem.
- We Dig Your Lawn Care Demands
Business name and logo
Branding your business with your business name and logo is a great way to show customers that you’re professional and trustworthy. It also helps customers remember your business when they’re looking for your products or services in the future.
On your flyer, make sure to include your business name and logo prominently. Branding your marketing efforts helps create a seamless customer experience to ensure you are contacted over your competitors.
Contact details (phone, email, social media, lawn mowing website)
The primary focus of your flyer should be your contact information. Here, you’ll list your business name, email, website and phone number. For easy accessibility, use a big typeface that’s simple to read and include several contact options for convenient access.
Having a variety of contact options allows potential customers to reach out in the most convenient way for them.
A list of your lawn mowing or landscaping services
To make sure you’re generating quality leads, include a comprehensive list of the services you plan to offer. This way, you can avoid getting requests for things you don’t do. Your list can be as simple as bullet points or short descriptions of each service. Be sure to keep your language clear and concise to avoid confusing potential customers.
Most consumers passing your flyer will evaluate your company in seconds. Therefore, it’s crucial to include photos of your best work to showcase your business’s strengths and high-value services.
With visuals alongside your description, potential customers will be able to grasp what your company does in a more effective way. While choosing photos, ensure that they are of high-quality and do not include any watermarks. These will reflect poorly on your professional image and may turn off potential customers from working with you.
Lacking photos to use on your flyer? That’s okay!
Using attention grabbing texts and colors, you can still provide the visuals needed to set yourself apart from the competition. Plus, you’ve just created room to add additional information.
A special offers or discounts
To ensure a higher response rate, offer a special discount or rate to those who respond to your flyer. Including special offers on your flyer will help to increase its appeal and encourage customers to take action.
An example could include: taking a percentage off their first purchase, a free service with a purchase, and more. Make an offer that you are comfortable with and that you think will be appealing to your target market. If you are unsure, consider testing out a few different offers to see what works best.
Specific Call to action (CTA)
On your flyer, your call to action should easily direct customers to your website, social media platforms, or contact information. It is important to use persuasive language to encourage customers to take advantage of your services.
Additionally, your call to action can go hand-in-hand with your contact information or special offers.
*If there is more space on your flyer, you can also include:
A hyperlink to your website
Hyperlinks are great tools that you can use to connect your customer to your web sources. Using these hyperlinks, you can direct your potential customers to extended information about yourself and your services.
Adding testimonials to your flyer can be a great way to increase its effectiveness. When individuals are searching for a new business to utilize, they frequently look at customer testimonials as references. Good customer testimonials can be the difference between a new customer using your company or going with a competitor.
Anything that makes you stand out from the crowd
While creating your flyer, it is important to stand out from the others around it. Make sure that you add some personalization to set you apart from your competitors. This can range from telling a story to adding gifs.
However, it is important to ensure you are not overdoing it. No consumer likes crowded materials.
Designing Lawn Mowing Flyers
So, now that you know what to include, where do you begin?
Make your flyers with a branding tool like Canva
Canva is a free design tool that you can use to personalize your flyer to your preferences. With over a million templates, illustrations and icons available, there’s no need to start from scratch when creating your flyer. Just drag and drop your desired elements into place and add your own text, images and colors.
You may also try going to your mailbox and selecting a flyer that convinces you to buy
If you are not sure where to start, find a flyer that entices you and take note of what catches your eye. Is it the colors? The images? The layout?
Once you have pinpointed what you like, try to replicate it in your own flyer. Of course, don’t plagiarize the design– simply use it as inspiration for your own creation.
If you have the budget, hire a landscape marketing expert to do it
If you’re limited on time but have a budget, hire a landscape marketing expert to help you develop your flyer. Your only objective is to ensure that the final product is something you’re happy with and proves effective. Keep in mind that they know the correct dimensions, as well as the proper distribution channels to distribute your flyers. This will be helpful in the distribution stage and will help attract more qualified leads.
Example of Effective Lawn Mowing Flyer Ideas
Still unsure of where to start? Use the following lawn care flyer examples to help kickstart your own lawn care advertisement.
Flyer distribution is an effective marketing tool proven to increase sales and drive customer traffic. That’s why it is critical to ensure that your flyer contains the content needed to make a lasting impression.
Too busy to design an effective flyer? This is where we come in! At Landscape Marketing Hero, we take care of your marketing needs, so you can focus on your business.
So what are you waiting for?
To get started, click here to claim Landscape Marketing Hero’s FREE growth map called The Hero’s Journey: A Guide to Growing.