Are you a landscaping company looking for ways to generate landscaping leads? If so, you’re in the right place. In this article, we’ll share 13 tips and techniques landscaping companies use to get more leads for their businesses.
First things first, let’s define what a lead is. A lead is a person or company showing interest in your products or services. They may not be ready to buy yet, but they’re interested enough to give you their contact information so you can stay in touch.
Landscaping leads can come from various sources, including online ads, word-of-mouth referrals and offline marketing efforts like print or radio ads. Read the rest of this article to learn how to get more landscaping leads from these landscaping ideas.
What Are Landscaping Leads?
Landscaping leads are potential customers who have expressed interest in your landscaping business. They may be people who have seen your work and would like to hire you, or they may be people who have responded to your marketing efforts and are interested in learning more about your services.
You can generate leads through conversions, which are people who contact you after seeing your ad or learning about your business through word-of-mouth. You can also generate leads through online directories and review sites or by asking for referrals from existing customers.
There are several different kinds of landscaping leads. These include:
- Lawn care leads: Lawn care leads are individuals who have expressed interest in your lawn care service.
- Lawn service leads: Lawn service leads are people who have expressed an interest in your lawn service business as a whole.
- Snow removal leads: Snow removal leads are those who have expressed interest in your snow removal services. These people may live in an area where it snows frequently, or they may need your services for a one-time event.
- Tree service business leads: These leads are folks who have expressed interest in your tree service business. These people may need tree removal services, tree trimming services or both.
- Residential leads: Residential leads are people who live in a private residence and have expressed interest in your services. These people may need lawn care, tree removal, snow removal or all three.
- Commercial leads: Commercial leads are businesses or organizations that expressed interest in your services. Like residential leads, these customers may need lawn care, tree removal, snow removal or all three.
Generating leads is an essential part of any business, but it can be crucial for landscaping businesses. That’s because the competition for landscaping jobs is fierce, and the margins are often thin. To be successful, you need to find ways to generate as many leads as possible.
So, are you interested in generating leads for your landscaping business? Do you want to see growth beyond your wildest dreams? Landscape Marketing Hero can take you to $10 million. We cover all of this and more in this blog post, but click here to avail your FREE Growth Map.
13 Tips and Techniques in Generating Your Landscaping Leads
Leads are vital because they represent potential revenue for your business. If you can convert a lead into a paying customer, that’s great news for your bottom line.
The challenge, of course, is generating leads in the first place. That’s where this guide comes in. We’ll share 13 tips and techniques for generating landscaping leads, so you can get more customers and grow your business.
Create a Stunning Landscaping Website
Often, your website is the first impression potential customers will have of your business. Make sure it’s a good one!
Your landscaping website should be visually appealing, easy to navigate and informative. Most importantly, it should include landing pages with clear calls-to-action (CTAs) that encourage visitors to contact you about your services. Landing pages are standalone pages that exist solely to convert visitors into leads.
If you don’t have a website or your current site isn’t up to par, now is the time to invest in a high-quality website from a reputable web design company. It will be worth the investment, we promise.
Join Local Landscaping Organizations
Joining local landscaping or business organizations is a great way to network with other professionals in your industry. These groups offer members exclusive access to job boards, events and workshops. They can also be a great source of referrals.
Some well-known national landscaping organizations include the National Association of Landscape Professionals (NALP) and the Professional Lawn Care Association of America (PLCAA).
But there are likely numerous local groups, such as the Michigan Nursery and Landscape Association (MNLA) or the Texas Nursery and Landscape Association (TNLA). Do a quick Google search to see what’s available in your area.
Get Your Local Directory Listing
As a business, you want to make it as easy as possible for potential customers to find you. That’s why claiming your listing on online directories like Yelp, Angie’s List and HomeAdvisor is essential. Not only will it help improve your visibility, but it will also allow you to control the narrative about your business.
When claiming your listing, include as much information as possible, such as your contact information, website, hours of operation, services offered, etc. You should also take the time to upload high-quality photos and respond to any customer reviews (positive or negative).
Lawn Care/Landscaping Billboard Truck
A well-designed billboard truck can be a very effective marketing tool for your lawn care or landscaping business. It allows you to reach a large audience in a short period and gives you the flexibility to change your message frequently.
When designing your billboard truck, include your company name, logo, contact information and website. Also, consider using images or graphics that will grab attention and communicate what you do clearly and concisely. And don’t forget to rotate your ads regularly so that people don’t get sick of seeing the same thing all the time!
Customer Referral Program
Another great way to market your lawn care or landscaping business is to start a customer referral program. Offer your current customers a discount or other incentive for referring new customers to you. That is a great way to get word-of-mouth advertising working in your favor, and it can be very effective in bringing in new business.
To ensure your referral program is successful, offer a valuable incentive to encourage people to participate– but not so valuable that it eats into your profits too much. And make it easy for people to refer others by providing them with referral cards or a simple online form they can fill out.
Podcast Your Landscaping Topic
If you’re a landscaping professional, why not start a podcast about your favorite topic? You can use your podcast to talk about all sorts of landscaping-related things, from landscaping design tips to advice on choosing the right plants for your region. And best of all, starting a podcast is pretty easy and inexpensive.
You only need a microphone and some basic recording equipment to get started. Once you’ve got that set up, start talking! You can record your episodes in advance and release them on a regular schedule, or you can go live and take questions from listeners in real-time.
Podcasting can be a great way to build an audience of engaged listeners interested in what you have to say. If you’re looking for an additional income stream, you can also monetize your podcast by selling advertising or sponsorship opportunities.
So what are you waiting for? Start planning your landscaping podcast today!
Direct Mail/Email Marketing
Another great way to market your landscaping business is through direct mail or email marketing. That involves sending out promotional materials like coupons, flyers or e-newsletters to potential customers in your area.
You can either do this yourself or hire a company specializing in direct marketing. Either way, ensure you target your recipients carefully so that you’re not wasting your time and money on people who are unlikely to use your services.
And once you’ve got your direct marketing campaign up and running, don’t forget to track its performance so that you can fine-tune it over time.
Google Ads/PPC
Paid traffic is a great way to get people to your website quickly and efficiently. Google Ads is the most popular form of paid advertising, and it allows you to place ads on Google’s search engine results pages (SERPs).
When someone clicks on one of your ads, the ad takes them to your website, where they can learn more about your business and what you offer.
Pay-per-click (PPC) advertising can effectively drive traffic to your website, but it can also be expensive if you don’t know what you’re doing. Make sure you do your research before you start spending money on Google Ads so that you can be sure you’re getting the most bang for your buck.
Retargeting Ads
Another form of paid advertising effective for landscaping businesses is retargeting ads. Retargeting ads follow you around the internet after you’ve visited a particular website.
For example, say you visit a landscaping company’s website but don’t purchase anything. The company may then place a cookie on your computer so that they can show you ads for their business as you browse other websites.
Retargeting ads can be effective because they keep your business top-of-mind with potential customers who may not be ready to buy immediately but could be in the future.
Social Media Marketing
Social media marketing is another excellent way to generate leads for your landscaping business.
There are several ways you can use social media to generate leads. For example, you can run ads on social media platforms like Facebook, LinkedIn or Twitter.
You can also use social media to build relationships with potential customers by providing valuable content. For example, you could create a blog post about landscaping tips or share photos of your work on Instagram.
You can also use social media to connect with other businesses in your area. For example, you could connect with a local nursery or garden center and offer to do a joint promotion.
If you have a solid social media presence, potential customers will likely reach out to you when they’re ready to buy.
Content Marketing
You can use content marketing to generate leads for your landscaping business in several ways.
First, you can create informative blog posts about topics related to landscaping. For example, you could write a post about the best plants for a shady garden or how to design a low-maintenance yard.
Including calls-to-action (CTAs) in your content will encourage readers to take the next step and contact you. For example, you could include a CTA at the end of a blog post that invites readers to schedule a consultation.
You can also use SEO, or search engine optimization, strategies to ensure potential customers can find your content by searching online for landscaping information. For example, including relevant keywords in your title and throughout your content will help it rank higher on SERPs.
You’ll also want to optimize your content for conversion by including elements like strong headlines, easy-to-read formatting and bulleted lists. And, of course, don’t forget to include your contact information so potential customers can quickly get in touch with you.
Attending Trade Shows
Another great way to generate leads is by attending trade shows and events related to the landscaping industry. If you didn’t know, trade shows are events where businesses in a particular industry showcase their products and services.
At a trade show, you’ll have the opportunity to meet potential customers and get your business in front of them. You can also develop relationships with other landscaping businesses, leading to referral businesses down the line.
To make the most of your trade show experience, have plenty of marketing materials, such as business cards, brochures and flyers. You should also have a way for potential customers to sign up for your email list so you can follow up with them after the event.
In addition to trade shows, you can also attend local events, such as fairs and festivals. You can set up a booth and hand out marketing materials at these events. It is a great way to generate leads and get your business name out there in the community.
SEO
Search Engine Optimization (SEO) is a long-term marketing strategy employed to improve a website’s visibility and organic search results in Google and other global search engines. The main aim of SEO is to target high commercial keywords that have low competition and are relevant to your business to generate more leads, customers and sales.
Some effective SEO techniques include:
- Link building: This involves getting links from high-quality websites relevant to yours. It will help improve your website’s authority and visibility.
- Website optimization: This means ensuring your website is structured correctly and easy to navigate. It should also load quickly and be mobile-friendly.
- Keyword research: This involves finding the right keywords to target with high search volume but low competition.
- Content marketing: This involves creating high-quality, relevant and keyword-optimized content to attract and engage your target audience.
- Social media marketing: This involves using social media platforms such as Facebook, Twitter and LinkedIn to promote your brand, build relationships and generate leads.
Get Landscaping Contractor Leads That Truly Work
If you want landscaping contractor leads that truly work, you need to focus on generating quality leads. Quality leads are those who are interested in your services and are likely to convert into customers.
Whether that’s through SEO, content marketing, social media marketing or another lead generation tactic, the important thing is that you’re putting in the effort to generate quality leads.
The 13 tips and techniques mentioned above should help you get on the right foot. So what are you waiting for? Start generating quality landscaping contractor leads today!
We get it, though… you might still have some lingering questions.
Is your website dangling at the bottom of page two on Google? Are you desperately trying to figure out how to get it to page one?
The answer is simple: quality content.
If you want to rank higher in SERPs, you need to produce quality content relevant to your audience. That means writing blog posts, creating infographics, and making videos that people will want to consume.
It’s not enough to generate any old content– it needs to be high-quality if you want it to rank well in SERPs. So if you’re serious about getting your website to page one, start producing quality content today!
Or, hire Landscape Marketing Hero. We’re here to help you with your website, social media, blogs and way more. All in all, we’re here to help you generate leads for your business. We’re here so you can finally say you’re a Landscape Marketing Hero! Get started today signing up here to get your FREE Growth Map.