Want a reality check?
Your digital presence is insufficient to outcompete your landscape competitors and dominate the industry.
In an era of digital transformation, marketing for landscapers is becoming increasingly essential by the hour. Every landscape brand competes with others to etch their names among the industry greats.
However, establishing a permanent place in this digital landscape is more difficult than ever. Unless one has the aptitude for marketing, they will drown in a sea of jargon, complex processes and marketing missteps. From SEO marketing to PPC ads, even social media marketing is complicated for savant social media users.
That’s why landscape marketing agencies exist—to bridge the gap between marketing know-how and marketing success.
A marketing agency can help you develop an effective digital marketing strategy for your landscape business. With years of experience, they can leverage the tools available in the market to put landscapers ahead of others.
The question is: how do you choose the right digital marketing agency for landscape companies?
We will attempt to answer that age-old question in this complete guide! Keep reading.
6 Key Things to Consider Before Hiring a Marketing Agency for Landscapers
You cannot “wing” marketing. Unlike in previous years, internet marketing has changed drastically since its conception. Now, search engine giants like Google and household social media platforms like Facebook take the reins. Through a series of updates and policies, these entities change the marketing landscape making adaptation more challenging.
Here’s the rub: marketing for landscapers helps you overcome these hurdles.
Through repetitive testing, marketing experts understand how these algorithms work and their associated trends. In other words, a reliable landscape marketing agency can help you achieve success.
Unless you have the time, energy and resources to master the ropes of marketing, we suggest finding a marketing agency. And here are the key things to consider when choosing marketing experts to help your landscape business:
Know Your Needs
Before selecting marketing experts, take time to consider your needs and goals. What do you want the marketing agency for landscapers to achieve?
- Generate more leads
- Better market engagement
- Boost website traffic
- Higher conversion rates
- Cost-effective advertising efforts
- Expand your business
- Increase follower count and subscribers
- Improve the UX/UI of your website and other online assets
Knowing your needs is equivalent to understanding why you need their services.
Having a clear goal will help marketing agencies understand what services they need to provide. Correctly expressing yourself and asking the right questions enables you to get the expected results.
Not all marketing agencies offer the same level of expertise. Some are great all around, while others primarily focus on one marketing channel. Whichever you decide to work with depends on your needs and goals.
You can already filter landscape marketing agencies that fit your preferences at this level.
Consider Your Budget
When choosing your marketing agency, the next consideration is your budget or willingness to spend
Take your eyes off the price tag and keep them focused on value. A landscape marketing agency may offer a higher upfront price for great ROI, which is favorable in the long run. For instance, imagine one agency pricing article writing equally to another agency’s price for SEO content writing— choose the latter.
Why?
While both offer informational content, SEO content writing adds practices that improve your website’s ranking on search engines like Google.
Your marketing budget is proportional to your marketing goals, including the services the marketing agency offers. Unlike buying goods or services, there is no set price for marketing. How much the project costs will depend on your and the marketer’s discussion. Still, a good landscape marketing agency can work around a reasonable budget and set your expectation accordingly.
For many landscape companies, this becomes the bottleneck that prevents them from marketing. However, if you choose the right marketing agency for your landscaping business, the results will outweigh the cost.
Research the Shortlisted Marketing Firms/Agencies
Now that you have a list of marketing agencies to contact, conducting research on each before proceeding is essential. Countless digital marketing agencies exist across industries, so it is unclear which can provide the services you are looking for. Researching helps in this regard.
Here is a quick breakdown of the details you must look for during the research:
Reading reviews and testimonials
In today’s business landscape, all information is available at your fingertips. A quick Google search should tell you the experiences of previous clients and even past employees. Whether or not they are a good fit depends on how they served and treated these entities. Ensure to read both positive and negative (if any) and weigh your options.
View their portfolio and previous works
In hopes of acquiring new customers, good marketers are not afraid to showcase their past works. Do not hesitate to reach out and ask for past results that you can review. If a marketing agency withholds its portfolio or case studies, steer clear and move on to the next.
Check for industry knowledge and expertise
Choose marketing agencies with a good handle and understanding of the landscape industry. They should be able to sort through marketing tactics, local trends and consumer behaviors specific to landscapers.
Furthermore, they should have prior experience in marketing for this particular niche. Better if you find a marketing agency dedicated primarily to the landscape industry, like Landscape Marketing Hero!
Review their marketing services
Every landscape marketing agency is unique. A good look at their services lets you know whether they provide solutions tailored to your marketing needs. If you need more robust emails, email marketing should be a part of their arsenal. For instance, Landscape Marketing Hero offers the following services for landscapers:
If you are searching for an all-around landscape marketing expert, look no further. At Landscape Marketing Hero, your objectives are our end goals. Using marketing strategies that stand the test of time, we aim to help elevate your landscape business from obscurity.
Book a free call with us, and let’s discuss your vision.
Your Expectations
There are no midnight wonders and overnight successes in marketing. Marketing for landscapers takes a barrage of A/B testing and strategy recalibration for best results. As such, it is best to manage your expectations upon hiring a landscape marketing agency.
Your marketing strategy may have to adjust depending on your needs and goals. It might be too good to be true if they promise quick results with minimal effort.
For instance, prioritizing a lead magnet comes first when you want to build your mailing list, which takes time. Or, say you need SEO services to improve your website’s visibility. That, along with content marketing, will take around four to six months to yield positive results.
Marketing is a time-consuming yet rewarding endeavor.
With a good marketing agency bearing effective and battle-tested marketing strategies, you can come out on top.
Landscape Marketing Contract
Choosing the right marketing agency for your landscape business is a long-term process that requires careful consideration. A landscape marketing contract is crucial to this decision-making process and should be considered when evaluating marketing agencies.
A good landscape marketing contract outlines the following details:
- The scope of services
- Pricing structure
- Payment terms
- Project timelines, deadlines and deliverables
- Metrics to measure success
- Other key information related to the agency’s marketing services
This document ensures that both parties understand their roles and responsibilities concerning their marketing goals. It also serves as a starting point for addressing any potential issues related to aspects within the agreement. Some common topics where problems arise include delivery timelines or service expectations during the project.
Return on Investment (ROI)
Let’s face it. No business owner hires a landscape marketing agency out of goodwill and friendship. Marketing for landscapers always boils down to money— in this case— how much money marketers can foreseeably bring your company. While not all marketers can answer this directly, they can respond in measurable metrics, like:
- The number of people they can add to your mailing list
- The number of leads they can generate
- The number of web traffic they can drive
The marketing firm’s ability to forecast potential ROI is a great way to gauge its marketing prowess.
When choosing a marketing agency for landscape businesses, consider the potential return on investment (ROI). It’s essential to understand how much you are paying and what services you are receiving in return.
An experienced marketing agency should be able to provide realistic projections and data-driven strategies to measure success. A clear understanding of your goals also helps marketers develop an effective marketing plan tailored specifically for your business.
Choosing the Right Marketing Agency for Landscapers
Marketing for landscapers is a complex, money-intensive and time-consuming endeavor. While you can always attempt to “wing it,” marketing blindly will cost you more than you earn.
It is always a good idea to leave the marketing to the pros so that you can focus on more productive activities.
To ensure you select a marketing agency that best suits your landscape business, follow our six-step advice above. Alternatively, you can give Landscape Marketing Hero a try.
We would love to talk about your marketing needs and see how we can help. How about a free, no-commitment call to discuss your marketing prospects and ask us all your questions?
If you’re interested, contact us here.