Are you tired of your landscaping business being overlooked? How often does someone try to find local landscapers only to ignore your business? We understand how frustrating that can be for you. With so much competition in the landscaping industry, breaking through the noise and capturing your customer’s attention can feel impossible.
Yet, as a landscaper, you know it’s essential. You have to be visible in your community. This helps you connect with potential customers and reach your revenue goals, but it also helps build trust and credibility. That’s why we’re here to help. In this article, we’ll discuss ways that you can improve your online visibility and connect with more customers. We’ll cover everything from tips regarding your potential ads to creating a good website and revamping your customer support.
So whether you’re just starting out or you’ve been in business for a while, you’re in the right place. Read on to find out how to get more leads and grow your business! We won’t just help people in your community find local landscapers. We’ll help them find the best– you.
What is Online Visibility?
First, let’s ensure that we’re all on the same page here by doing a brief refresher on online visibility. In short, online visibility is how easily and often your landscaping business comes up in search results. For instance, if someone searches “find local landscapers” and you come up high on the page, your visibility is high.
In other words, the higher you are on the search engine result pages (SERPs), the more visible you are. And as we said just above, being visible is key to getting new customers. Is it not clicking?
Think about it this way. When was the last time you clicked on a result on the second page of a Google search? We’re willing to bet that it’s been a while. Most people never even make it to the second page, to begin with. It’s like asking someone to walk down the street to find a store when there’s one in front of them. It’s not going to happen.
According to Backlinko, the top result in Google’s organic search results has an average CTR of 27.6 percent. What does this mean for you as a landscaper? It means that if you’re not visible on the first page of a Google search, you’re losing out on business.
The good news is there are things you can do to improve your online visibility. Plus, more importantly, get in front of those potential customers. We’ll cover everything now. Soon, ever one can find local landscapers. But remember, our team at Landscape Marketing Hero is willing to help your landscaping business grow with effective marketing. Just reach out here.
A Million Dollar Question To Local Landscapers: How can I get good visibility online?
Any ideas of your own? No? Well, don’t worry. Like we said before, that’s what we’re here for! We understand how hard it is to develop ways to get good online visibility, especially when this isn’t your niche. You’re a landscaper first. Not an online marketer. So sit back, and relax. We’ll run you through 10 ways to increase your online visibility and attract new customers.
We promise that this will be worth your time.
Create Not Just High-Quality Content but Helpful Content
This is number one for a reason. Creating content that is not only high quality but also helpful to your target audience is essential. According to Google’s recent algorithm update, it’s keeping its eyes peeled for “helpful content.”
What is helpful content? Good question. Mainly, it’s content that answers questions that your target market is searching for. It should solve the problems they are facing. And it should be presented engagingly, making them want to keep coming back for more.
If you need help brainstorming content, think about the questions people ask you daily about your landscaping business. Those questions could inspire new blog posts or even YouTube videos!
Basically, focus on being helpful. Don’t use old, outdated information. It may make it easier to create such content if you imagine yourself to be speaking just to one person.
Improve Your Landscaping SEO Strategy
Optimizing your keywords, title tags, meta descriptions and images can be super beneficial! (Yes, images can rank in SERP, too!)
Are you a little confused by meta descriptions, title stages and keywords? Don’t worry.
We’ll break them down.
When you do a Google search, the little descriptions you see below each link are called meta descriptions. You want these to accurately reflect the page they’re linking to while also including relevant keywords for ranking purposes.
Your title tags are what show up in the clickable link on SERP. These need to be accurate and also include relevant keywords!
And finally, your keywords! Research which ones are most relevant to include in your website’s content. Keywords can vary in length. For instance, one could be “landscapers.” Meanwhile, another one could be “find local landscapers.”
But beware of keyword stuffing, which is when someone crams too many keywords into their content in an unnatural way. This makes for a bad user experience and will actually get you penalized by Google.
Utilize High-Quality Visual Content on Social Media Channels
Always ensure the images you’re using on social media are high quality and attractive! People are more likely to engage with visually appealing content. Need help figuring out where to start? Check out Canva to create professional-looking visuals for free.
You should also be utilizing video content on social media. This could be anything from a short clip of you completing a project to a tutorial on landscaping. Videos are a great way to show off your knowledge and expertise in the landscaping industry. With enough videos, you’ll gain the trust of your audience.
Leverage user-generated content (UGC), too! User-generated content, or UGC, is any content created by someone other than your company. That includes reviews, testimonials and things of that nature.
Get Into Omnichannel Strategy
We may have noticed that we just mentioned social media. Well, there’s a reason for that. It plays a massive role in online visibility. But here’s the kicker: you can’t just stick to one platform and call it good.
Using Facebook alone won’t cut it. In order to be visible online, you need to have an omnichannel strategy.
What in the world is that?
An omnichannel strategy is when a company uses multiple channels to reach its target audience. So, in addition to social media platforms like Facebook and Instagram, you should also be present on other platforms. Check out things like Google My Business, Yelp and other directories. The more places your business is listed, the easier it will be for customers to find you.
If that seems a bit daunting, relax. It’s okay. You don’t have to create totally new content for each channel. More often than not, you can take a Facebook post and put it on Instagram just fine.
Encourage More User-generated Content
Are you lacking the user-generated content that we mentioned? That’s okay. You can always get some! A great way to encourage user-generated content is by hosting a contest or giveaway. You can do that on social media or in person at community events.
For example, you could host a “guess the number of rocks in the jar” contest. Then give away a free month of lawn care services to the winner. Be creative and develop something that encourages people to take action.
Another great way to get user-generated content is by simply asking your customers for it. You’d be surprised how many people are happy to leave a review or post about their experience with your business.
Create a Good Landscaping Website
Of course, for all of this to work, you need one thing– a website. No matter how good your landscaping business is, it won’t mean anything if potential customers can’t find you online. That’s why having a well-designed website is essential for any business in the modern world.
But heads up, just any type of website won’t do.
Your website should be easy to navigate, with clear calls to action (CTAs) and links to your social media profiles. It should also be mobile-friendly, as more and more people are using their smartphones to search for businesses online. More importantly, it should be visually appealing and include many useful free tools to encourage visitors to return.
Enhance Your Customer Support
Customer service can make or break your landscaping business. People are more likely to seek out businesses that offer excellent customer support. Additionally, they’re more likely to leave positive reviews if they’re happy with the level of service they received.
To improve your customer support, optimize your CTAs and add a chatbot to your website to ensure 24/7 support.
Add Detailed Customer Reviews
Once you have those customer reviews, use them. Add them to your marketing efforts, like Google Ads, and include them in your website content! Homepages, service pages and other landing pages are great homes for reviews.
Invest In Paid Ads (PPC) For Landscaping
While organic (free) traffic is excellent and indeed necessary. You can only make it so far without cranking on the paid ads. PPC is a great way to get your business in front of people who are actively searching for what you offer. You can use Google Ads to get in front of people when they search for keywords related to your business.
List Your Business on Local Directories
You need to be on local directories if you want local customers. Google My Business is a great place to start, but there are plenty of others as well. Find the popular ones in your area and make sure your business is listed on them. You can also use directory listings to help improve your SEO.
That’s all there is to it! You can drastically improve your online visibility using these tips and tricks.
We guarantee that.
And your community will be able to find local landscapers easily. If anything we listed here is already giving you a headache, or you’d rather focus on your customers, reach out! We’ll happily handle the dull, confusing marketing while you do what you do best.